• identify special interest groups concerned with marketing policy (e.g., stockholders, consumer groups, labor groups, and environmental groups)
  • describe the ways in which special interest groups influence marketing (e.g., pressure from government and labor groups)
  • analyze ways in which marketers may respond to the concerns of special groups
  • analyze the cost benefit of different technological approaches to marketing (e.g., electronic versus print media)
  • examine the advantages and disadvantages of a heasy reliance on technological approaches to marketing

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