• Describe ways to increase market share
• Compare various forms of competition (pure competition, monopolistic competition, oligopoly, and monopoly)
• Describe how various laws (e.g., Sherman Antitrust Act and Robinson-Patman Act) impact competition
• Describe the process of conducting an industry analysis
• Define benchmarking
• Discuss the importance of benchmarking
• Research and apply best practices, through benchmarking, for specific business situations