With so many stocks out there, what does the new investor buy? If you have plenty of time and wish to become an information and opinion junky, you could spend thousands of hours reading all of the newspapers, websites, financial blogs, discussion boards and newsletters out there that cover just about every single one of the 20,000+ stocks on the NYSE/AMEX, and NASDAQ. However, you’d need to dedicate so much of your time that your “headache quotient” would go off the charts.
Often, a “KISS” approach (keep it simple stupid!) is the best place to start. It can work for you better than many of the other so-called “experts” and sources of information out there. Ask yourself “what field am I an expert in?”
Are you a doctor and do you know what the hot new drug or pharmaceutical company is? Are you a school teacher and do you know what the latest gadget or software program is that your school is buying? Do you work at a grocery store and suddenly everyone is asking for XYZ product and you can’t keep in on the shelves? Are you a mother and suddenly all of the kids are asking for a certain brand of plastic shoes or a new iPod?