- examine direct and indirect channels of distribution (e.g., wholesaler, agent, and broker) and when each is most appropriate to use
- describe evolving technologies (e.g., the Internet) as a channel of distribution
- identify the most efficient means (e.g., cost benefit analysis) for distributing different types of products and services
- define channel power and describe how companies gain channel power
- describe the impact the Internet has had on channel power
Read These Next
4-03 Buying Stocks that you Know
Real-Time Forex Comes To StockTrakComments are closed.