Products and Services – PLACE

  • examine direct and indirect channels of distribution (e.g., wholesaler, agent, and broker) and when each is most appropriate to use
  • describe evolving technologies (e.g., the Internet) as a channel of distribution
  • identify the most efficient means (e.g., cost benefit analysis) for distributing different types of products and services
  • define channel power and describe how companies gain channel power
  • describe the impact the Internet has had on channel power

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