- describe the impact of consumer differences (e.g., life stages and socioeconomic characteristics) on buying decisions
- differentiate between ultimate consumers and other types of consumers (e.g., government, business, industry, and nonprofit)
- describe characteristics of the changing domestic and global population (e.g., demographics. psychographics, geographics, and sociographics)
- differentiate between rational (cognitive) and emotional (affective) buying motives
- examine the ways the appearance of a business (to include professional offices, online businesses, and in-store businesses) impacts a customer’s perceptions and expectations
- analyze buyer behavior models
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