• describe the impact of consumer differences (e.g., life stages and socioeconomic characteristics) on buying decisions
  • differentiate between ultimate consumers and other types of consumers (e.g., government, business, industry, and nonprofit)
  • describe characteristics of the changing domestic and global population (e.g., demographics. psychographics, geographics, and sociographics)
  • differentiate between rational (cognitive) and emotional (affective) buying motives
  • examine the ways the appearance of a business (to include professional offices, online businesses, and in-store businesses) impacts a customer’s perceptions and expectations
  • analyze buyer behavior models

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